Are companies acting as well as thinking globally? Some evidence can be gleaned from a roster of corporate name ch" />


Are companies acting as well as thinking globally? Some evidence can be gleaned from a roster of corporate name ch" /> CHANGING NAMES: Adding an International Dimension, At Least on Paper <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Are companies acting as well as thinking globally? Some evidence can be gleaned from a roster of corporate name ch | Adweek CHANGING NAMES: Adding an International Dimension, At Least on Paper <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Are companies acting as well as thinking globally? Some evidence can be gleaned from a roster of corporate name ch | Adweek
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CHANGING NAMES: Adding an International Dimension, At Least on Paper



Are companies acting as well as thinking globally? Some evidence can be gleaned from a roster of corporate name ch

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Meanwhile, while growing companies often opt for a grander-sounding name, a few have the good grace to be subtle about it. Hence our choice for most charming name change of 1992: from Blackstone to Blackrock. Can we look forward some day to Blackboulder?
1992 PUBLIC-COMPANY NAME CHANGES BY INDUSTRY
Retail 2.8%
Communications 5.6%
Food 5.6%
Energy/minerals/base metals 8.4%
Miscellaneous 8.4%
Manufacturing 10.3%
Healthcare 12.1%
Technology 15%
Financial Services 31.8%
Copyright Adweek L.P. (1993)