Changing Marketplace Is Focus of 4A's Conference

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NEW ORLEANS Change was the watchword during Wednesday’s general session of the 85th annual management conference of the American Association of Advertising Agencies.

Clients are changing the means by which they seek to connect with consumers, agencies are trying to reinvent themselves in the eyes of clients and consumers increasingly are seeking comfort and connection from brands, speakers told a ballroom full of agency and client executives.

Fueling the shift in consumer values is a sense of anxiety brought on by the economic downturn, terrorist acts, corporate and religious scandals and now, the war in Iraq, said J.



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