Change happens. Over and over again. Pretty soon, you've got pennies, nickels, dimes and quarters piling up into a metal mountain. What do you do?
Trundle down to the supermarket and find a Coinstar kiosk. Plink. The coins go in. Zip. A receipt comes out, redeemable for good old greenbacks.
The Bellevue, Wash.-based company operates 7,500 coin counting machines in 40 states, and is done telling consumers about how convenient its machines are. It's found a much better positioning: revenge. Two spots from TBWA\Chiat\Day, Playa del Rey, Calif., show just how handy a coin counter can be in repaying the slings, arrows and slights of everyday life.
In one, a kid walking down the street is pelted daily by coins flung by bullies from an apartment above. The kid saves the change, goes to Coinstar and then buys a wrecking ball.
The second ad features an obnoxious oaf who repeatedly tips a waitress with a single coin, which he places in her apron pocket. When the heroine compiles enough coins, she buys a stunner and puts it in her pocket.
Coinstar says the spots are designed to "strike an emotional chord."
Money in the bank on that one. --Jack Feue