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Merkley Newman Harty & Partners this week is rebranding itself as Merkley + Partners and amending the titles of its top executives to better reflect who’s in charge at the shop.
Although co-founder Parry Merkley’s name remains on the door, the 52-year-old executive has stepped away from day-to-day operations and today becomes chairman emeritus.
The $600 million Omnicom Group agency is led by four principals: Alex Gellert, Andy Hirsch, Randy Saitta and Douglas Atkin. Gellert, 39, a veteran account hand who followed the Mercedes business from Lowe to Merkley in March 1999, rises from managing partner to CEO.
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