Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a move to “gain efficiencies,” athletic apparel marketer Champion Products shifted its creative and strategic account to Long Haymes Carr in Winston-Salem, N.C., agency of record for Hanes. LHC takes over the business from New York’s TBWA Chiat/Day on July 1.
Champion’s ad spending has fluctuated between $8.5 million and $14.5 million since 1994, per Competitive Media Reporting. Both Hanes and Champion are divisions of Sara Lee, based in Winston-Salem.
Ammirati Puris Lintas in New York–national media buying agency for Sara Lee and parent company of Long Haymes Carr (LHC)–will continue purchasing media for Champion, the client said.
Although apparently no formal review took place, sources said Champion considered Sara Lee’s roster of agencies for the business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in