Hot on the heels of new advertising from Philip Morris claiming the company's goal is "to responsibly market our products to adults who choose to smoke," the Campaign for Tobacco-Free Kids is sending a different message: They're lying.
Courtesy of Greer, Margolis, Mitchell, Burns & Associates in Washington, D.C., for its local client, a print ad that ran in major newspapers the day after the tobacco giant's shows an executive with his mouth hideously twisted. Accompanying copy points out that big tobacco spends
$15 million per day on marketing, including ads in magazines with a large teen readership, like Rolling Stone, Vibe and The Sporting News.
"This [Philip Morris] campaign, the response to the [American] Legacy [Foundation] ads, it's all part of the fact that these companies don't want anti-smoking advertising that will actually be effective," said David Mitchell, senior partner at Greer, Margolis. "We want people to know they shouldn't believe what the tobacco companies are telling them."