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NEW YORK Marketers targeting Latinos voiced concern in a Tuesday Advertising Week session that data surrounding this segment does not accurately represent the Hispanic market, particularly in terms of demographics and consumer spending.
During the session, “The Nuevo Majority: Leading Hispanic Marketers Share Insights,” panelists were unanimous about the challenges that lie ahead in reaching this growing consumer segment.
“The contribution of the Hispanic consumer is much bigger than what is being measured on the household level,” said marketing consultant Isabel Valdas.
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