Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Frustration with large banks’ high fees and perceived poor service are the focus of a breaking campaign for Eastern Bank.
The multimillion-dollar effort from CGN Marketing & Creative Services, Boston, includes print, TV and radio work. Online ads are also in the works for later this year, according to Susan Smith, senior vice president at CGN.
The effort introduces the tagline, “It’s your money. It’s your bank.” Spots depict customers dealing with problems often associated with large banks—hidden fees, long lines, poor customer service—in settings such as supermarkets, diners and childcare centers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in