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The Massachusetts Of-fice of Travel & Tourism this month breaks its first notable tourism effort since the Sept. 11 terrorist strikes.
Fashioned by Boston’s CGN Marketing & Creative Services, the campaign targets potential visitors from New York and New England. Ads portray overnight trips and short excursions to Massachusetts as convenient, fun and educational.
The tourism office spends $3-5 million annually on ads. Tourism contributes about $12 billion to the Massachusetts economy.
Industry groups have estimated that the state lost as much as $300 million in 2001 tourism revenue following the attacks.
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