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CGN Marketing & Creative Services has launched a $3 million multimedia campaign to introduce Chevy Chase Bank’s online banking services.
Designed and developed in tandem with Boston-based CGN’s interactive department, the offering allows customers to pay bills, transfer funds and check account balances online.
The bank, based in Chevy Chase, Md., has worked with CGN for approximately three years and spends at least $10 million annually on ads.
The goals of the campaign are simple: Attract online registrants and help the privately-held bank compete against larger, more established players, said CGN senior vice president Scott Madden.
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