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CGN Marketing & Creative Services has been hired as the first agency for Veritude, a unit of Fidelity Investments.
The provider of customized temporary staf-fing services selected CGN, Boston, following a review of undisclosed agencies. Spending will likely be in the low- to mid-seven figures, according to CGN.
The Veritude assignment is not related to Fidelity’s impending split with lead agency Hill, Holliday, Connors, Cosmopulos. Fidelity has said it is mulling roster shop Arnold, Boston, for the lion’s share of its account [Adweek, June 18].
Veritude, Boston, began as an internal staffing division for companies under the Fidelity umbrella, splitting off as a separate entity about a year ago.
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