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Outdated Web content should be as unacceptable as a restaurant menu listing yesterday’s specials or a weather forecast reporting conditions for the previous day.
That’s the pre-mise of Openpages’ first branding campaign cre-ated by CGN Marketing & Creative Services, Boston.
The multimillion-dollar campaign, which includes print, online and direct mail, is meant to redefine the content management industry and position the Westford, Mass., client as a leader in its evolution.
“Our competitors may deliver the content creation part or the content management part, but that’s only one-third of the story,” said Openpages director of marketing communications Melanie Fleming.
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