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CGN Marketing & Creative Services uses images of a little girl frolicking on a Gloucester beach, a middle-aged couple taking a drive in the countryside and young lovers sauntering through the streets of Boston in its first campaign for The Massachusetts Office of Travel & Tourism.
The effort introduces the theme, “You are here,” and aims to attract visitors from nearby states to take frequent overnight and weekend trips to Massachusetts, rather than once-a-year, week-long trips.
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