Cercone Brown 'Gets Wet' With Sperry Top-Sider

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BOSTON Low-profile Cercone Brown & Co. has won the $2-3 million ad account of Stride Rite’s Sperry Top-Sider brand.

Paul Silverman, the former Mullen chief creative who began working with 10-person Cercone Brown on a project basis in October, will oversee development of the campaign.

A print-based consumer and trade push touting the client’s newly launched Figawi shoe is scheduled to break in May. The ads will introduce the tagline “Get wet” to convey the message that “if you’re in or around the water, for sailors or kayakers … this is the shoe for you,” said Len Cercone, agency partner and co-founder.



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