Several Atlanta ad shops participated in the fifth annual "Bowling for Kids' Sakes" fundraiser Feb. 19 for the metro Atlanta chapter of the Big Brothers/Big Sisters. The event raised more than $15,000 for the charity. The competition included a "CEO Challenge" that required chief executives to write a check in the amount of the score of who bowled the highest game. Kent Matlock of Matlock Advertising won the challenge with a 175. Pictured here are three CEOs of Atlanta agencies: Kathy Bremer, Porter Novelli; Chris Hall, BBDO; and Tom Matte, Max20.