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BOSTON Velocity Advertising has landed the estimated $1-2 million advertising account of Century Bank following a review of local agencies.
“We chose Velocity because of their strong financial services and consumer knowledge … coupled with the quality of their creative,” said Maureen Matranga, a Century representative.
A print-based campaign from the independent Boston shop is due this spring.
The account of the Medford, Mass.-based bank had for several years been with Boston’s Connelly & Partners, which merged in October with crosstown shop CGN Marketing & Creative Services, forming Connelly Partners/CGN.
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