Century Bank Campaign 'Jabs' At Bigger Players

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In light of pending mergers among the region’s largest banks, Wallwork Curry Sandler’s latest campaign for Century Bank seeks to portray the client as a caring, full-service alternative.
“Nobody gets closer to your business,” one ad begins. A construction manager and commercial loan officer are shown seated on a bench, going over financial plans. The bank’s longtime tagline, “People investing in people,” closes each execution.
The six-figure effort stresses that Century “has the size and expertise, but still cares about you,” said Rick Sandler, president of the Boston-based agency.

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