Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Steve Centrillo, former CEO of Foote, Cone & Belding in New York, and ex-Grey executive creative director Dave Tutin have joined forces to launch CommonGround Partners, a strategic brand consultancy that will target chief marketing officers.
Centrillo and Tutin, who are also former managing partners at the darkGrey unit of Grey, aim to carve out ground traditionally held by ad agencies: the development of client brand strategy. They are not looking to provide creative executions, however.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in