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Temerlin McClain topped two other Dallas-area shops last week to earn corporate agency of record duties for Centex Homes.
Also competing for the business were The Richards Group and DDB Needham. The decision capped a review that Centex executives first acknowledged last month.
Dennis McClain, president of Irving, Texas-based Temerlin, said the agency’s charge is to create “both demand and brand awareness on a national scale” for the builder. Centex did not previously employ a corporate agency.
Billings for the account–expected to involve national print and possibly television–are being negotiated.
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