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BOSTON Spalding Sports Worldwide has unveiled new TV work for its Infusion basketball.
The latest effort is a 30-second commercial featuring Boston Celtics star forward Paul Pierce, who is shown taking part in a street ball game. A kid watches the action through the bars of a tall fence as Pierce deflects the ball out of play and down a nearby drain shaft. The kid deflates his own Spalding Infusion ball and passes it through the bars to Pierce, who re-inflates the ball and continues playing.
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