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Seeking a unique way to market Missy Elliott’s new album, Under Construction, Elektra Entertainment Group in New York has devised a promotion that allows consumers to enter a contest via their cell phones.

Using technology from not13 in London, Missy Elliott fans can send a text message from their cell phones to an address cited in ads to enter a con test to win up to $1 million and other prizes.

In addition, www.missymobile.com, which debuted on Nov.



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