Celebrity to Element 79

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BOSTON Celebrity Cruises said it has hired Omnicom Group’s Element 79 for its ad account, which had been held by Havas’ Arnold here since 2002.

Celebrity spent $15 million on ads through September 2006 after an outlay of slightly less than $30 million in 2005, per Nielsen Monitor-Plus.

“Celebrity is one of the world’s highest-rated cruise lines and they have great growth plans. They are adding two 710-guest ships this year, and will launch three extraordinary 2,850-guest ships over the next few years.



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