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ATLANTA A campaign from Arnold, dubbed “Treated famously,” breaks Monday for Celebrity Cruises.
The effort, set to air on 20 cable networks including A&E and Bravo, is an extension of last year’s “A true departure” campaign, which positioned the Miami-based cruise line as the one that treats regular Joes like celebrities.
” ‘Treated famously’ has become our way of expressing the experience,” said Arnold executive vice president and group director Karen Riordan.
In two spots from the Boston-based Havas shop, people returning to work wistfully recall their recent experiences on board, sharing with whomever they can buttonhole how well they were treated.
The
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