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Celebrity Cruises has shifted creative duties to WestWayne, consolidating its advertising and direct marketing at one shop.
Saatchi & Saatchi in New York had the Miami client’s ad account less than a year. Direct marketing chores will pass from Lieber Levett Koenig Farese Babcock in New York to WestWayne’s Miami and Tampa, Fla., offices. Media buys remain at The Me-dia Edge in New York.
The move is to consolidate under one roof, said Jim Lomonosoff, Celebrity’s svp of marketing.
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