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NEW YORK One: The Campaign to Make Poverty History enlisted the help of @radical.media to create a 60-second spot featuring celebrities talking about global crises including AIDS.
Directed by Marcus Tomlinson and shot in black and white, the spot shows stars ranging from Brad Pitt and Cameron Diaz to Al Pacino and Penelope Cruz, each speaking a line about world poverty and other global epidemics. The tagline: “We’re not asking for your money. We’re asking for your voice.”
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