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NEW YORK Allied Domecq Spirits, North America said Wednesday that world-renowned photographer Helmut Newton will lens the first ad campaign for its Wet by Beefeater brand, which launched in late 2002.
Three print ads will be unveiled in a nationwide campaign breaking in October lifestyle magazines including Nylon, Surface, Wallpaper, Black Book and Flaunt. The campaign also will appear in regional lifestyle publications in New York, Los Angeles, Miami, Boston and Chicago, including Gotham, New York Magazine, Angeleno, Ocean Drive, Boston Magazine and Chicago Life.
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