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BOSTON Manasian Inc. has been hired by Cedar Point Communications for a brand overhaul and multimedia marketing assignments.
The assignment for the independent shop in Waltham, Mass., includes the creation of a new brand identity, as well as a Web site redesign and other online and offline programs and channel training tools. Print ads and Web banners will be in the mix.
Cedar Point, based in Derry, N.H., has developed a carrier class VoIP multimedia switch, known as the Safari C3, tailored to broadband cable and telecom markets.
“This
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