CCF Work's Right on The Money

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Reliastar Backs Its PBS Show Nationally
CHICAGO–Clarity Coverdale Fury uses humor in a national print campaign to promote a Public Broadcasting Service show funded by client Reliastar Financial Corp.
The show, Right on The Money, which airs on public television stations in 50 markets, has not been promoted nationally, said CCF creative director Jac Coverdale.
The campaign will run in TV Guide nationally and in local newspaper programming guides throughout the year, Coverdale said.
Print work uses humorous pictures and captions to highlight subjects on the show.






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