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CHICAGO The Minnesota Partnership for Action Against Tobacco is launching a program designed to help people quit smoking with advertising from Clarity Coverdale Fury.
The television, print and outdoor campaign from the Minneapolis agency is themed, “What’s your plan?” and highlights MPAAT’s QuitPlan, which helps smokers create an individualized plan to quit.
In one television spot, a man reaches for his cigarettes only to be forced away by a snarling wolf. Even though he asks the wolf to allow him “just one,” the animal continues to guard the cigarettes.
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