Clarity Coverdale Fury's new director of business development said she is not concerned that the ongoing economic slump will prevent her from completing her appointed task of reeling in fresh clients.
"I firmly believe things are going to turn around quickly," said Shelley Strohm, who joined the Minneapolis shop last week. "I think there's an oppor tunity to go and talk to people who may be reluctant or hesitant."
Strohm, 46, returns to the Twin Cities after a three-year stint as director of account management at Thomas & Perkins Advertising in Denver. She previously worked in account management posts at Campbell Mithun, Carmichael Lynch and Kruskopf Olson, all in Minneapolis. She was also an account supervisor at Saatchi & Saatchi in New York.
Strohm said CCF's business model and room for new clients appealed to her.
"I was looking for an agency that was positioned for growth," she said. "They probably aren't as well known as they should be."
The addition of a dedicated new-business executive will free top management to concentrate on the overall agency and the creative. CCF is run by president and CEO Tim Clarity and creative directors Jac Coverdale and Jerry Fury.
"It's been a little bit of everyone's job," said chief operating officer Diane Ethier. "Having one person focused on it was something we had been looking at for a while."
The job will also give the agency a chance to be "more strategic" with its new-business pitches, Ethier said.
Strohm said she will not cold-call companies to scare up business but will instead look for potential clients staffed by "people who share common goals" with the agency.