CBS, YouTube in Content Deal | Adweek CBS, YouTube in Content Deal | Adweek
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CBS, YouTube in Content Deal

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NEW YORK YouTube and CBS said today they have struck a content and advertising deal through which CBS and sibling cable operations Showtime and College Sports TV will provide daily short-form news, sports and entertainment clips to the Internet video distributor.

This marks the first distribution agreement between the YouTube and a major broadcast network. YouTube (acquired today by Google) and CBS will share revenue from advertising sponsorships of the content that is provided.

As part of the agreement, CBS will also be the first TV network to test YouTube's new advanced content identification architecture and reporting system. That system would allow CBS to protect its intellectual property by identifying and locating copyrighted CBS content that appears on the site. CBS will then have the opportunity to either remove it or, at CBS' discretion, allow it to remain and then share in any revenue from advertising placed adjacent to the content.

"This strategic partnership is a unique development in CBS's continuing initiative to monetize our industry-leading content across new distribution platforms. We're now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way," said CBS Corp. CEO Leslie Moonves, in a statement.

"As the first major network to offer a daily delivery of informative and entertaining video clips, CBS will have the opportunity to reach YouTube's far-reaching and diverse community in a unique and powerful way," said Chad Hurley, CEO of YouTube.

CBS content that will run on YouTube includes clips from programs such as CSI, 60 Minutes, Survivor and The Late Show with David Letterman.