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NEW YORK YouTube and CBS said today they have struck a content and advertising deal through which CBS and sibling cable operations Showtime and College Sports TV will provide daily short-form news, sports and entertainment clips to the Internet video distributor.
This marks the first distribution agreement between the YouTube and a major broadcast network. YouTube (acquired today by Google) and CBS will share revenue from advertising sponsorships of the content that is provided.
As part of the agreement, CBS will also be the first TV network to test YouTube’s new advanced content identification architecture and reporting system.
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