CBS, Strong In Key Demo, Could Come From Behind

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Though ABC is the 18-49 leader, researchers say CBS may end up No. 1 due to a more stable slate.

The stability of the CBS prime-time schedule so far this season, combined with its telecast of Super Bowl XLI on Feb. 4, 2007, could be enough for the network to hold off Fox and American Idol to win the season in the key adults 18-49 demo, media agency researchers argued last week. But a lot will depend on how strongly ABC is able to defend its current lead.

“CBS is the only network that does not rely on short-term programming for ratings boosts,” said Steve Sternberg, evp of audience analysis for Magna Global USA.



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