Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In an effort to get people to tune into its new show, Viva Laughlin, CBS has partnered with Limbo on a mobile interactive game.
In the run-up to the show’s Oct. 18 debut, consumers have a chance to win up to $5,000 by texting in the short code 41414, or accessing the game through Limbo.com, as well as through CBS’ ad buy.
The show is about gambling in a Nevada town called Laughlin, which aims to capture the excitement of Las Vegas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in