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NEW YORK CBS has launched a new cross-platform sales unit that combines its radio, Internet, outdoor and television properties.
Called CBS RIOT, the unit will combine the assets of CBS Radio’s 147 stations, all of the company’s local Web sites, CBS Outdoor’s billboards and 39 CBS-owned-and-operated TV stations.
The new unit does not include CBS television network, but tying in network buys to RIOT packages would be simple to accomplish.
Richard Lobel, evp, Altitude Group, CBS Radio, will run RIOT, along with Jon Camera, svp, business development, CBS Television Stations, and Brigg Hyland, svp, business development, CBS Outdoor.
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