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CBS Inks Web Deals

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NEW YORK CBS is partnering with various community Web sites and social application providers in agreements that will allow users to incorporate CBS programming clips into their profiles, blogs and community pages.

New partners include Automattic, a blogging software firm; Clearspring, a provider of cross-platform widget services; Dave Networks, a provider of an integrated video distribution platform; Goowy Media, which develops widget platforms; meebo, a site for instant messaging; Meevee, a service that integrates traditional TV listings, online video and gossip items from multiple sources; MuseStorm, a content syndication service; Ning, a platform that facilitates the creation of a social networks; RockYou!, a provider of widgets; Slide, an online personal media network; VideoEgg, a network of more than 70 online communities; Voxant, a viral syndication network; and vSocial, a networking video platform.

CBS also expanded deals with existing partners of its CBS Audience Network, including AOL, Brightcove, Netvibes and Veoh.

"We are taking the CBS Audience Network directly to the user," said Quincy Smith, president, CBS Interactive. "We want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way."

In addition to the previously mentioned companies, others making up the CBS Audience Network include Microsoft, CNET Networks, Comcast, Joost and Bebo.

CBS also has distribution deals with Amazon, Apple and Yahoo!, among others.