CBS Buys Last.fm

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Following last week’s deals with a number of social Web sites, CBS on Wednesday acquired Last.fm, a global, community-based music network, for $280 million in cash.

With more than 15 million users in 200 countries, Last.fm facilitates a community where its users can learn, discover and share music globally.

“[Last.fm’s] demographics play perfectly to CBS’ goal to attract younger viewers and listeners across our businesses,” said Les Moonves, president and CEO of CBS. “Last.fm



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in