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In-Line Skater Energizes Ads For WB Sport
LOS ANGELES–CBO has launched a multilevel ad campaign aimed at children and teens for WB Sport, the sports lifestyle brand of Warner Bros. Sports Licensing in Burbank, Calif.
The “All-Star Style” campaign broke earlier this month with a pair of TV spots featuring top-ranked in-line skater Mike Budnik. A branding spot sees Budnik leaping and spinning past street obstacles. People know him as an all-star because he is “seriously into pro blading,” he explains, but in his free time he street skates, hangs out with friends and “chills” in his WB Sports clothes.




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