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No matter the cause, Diesel wants people to stand up for their beliefs, as demon strated in a new series of print ads for the clothing chain.
“Legalize the 4 day weekend” is the text in one execution. The prem ise: The words have been written as graffiti on a wall by two punkish-looking guys, one of whom is checking to make sure no one is watching.
In other ads, protesters bear signs that read, “Respect your mom,” “Free the goldfish” and “Plant more flowers,” among other messages.
The words “Action! For successful living” appear in a red box at the top left of each ad.
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