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BOSTON Business-to-business marketing consultancy Catalyst said it has named former Timex executive Michael Friend vice president and creative director, a new position at the independently owned shop in Providence, R.I.
“Michael has worked with Catalyst for many years as a strategic partner,” said Brian Odell, president and founder of Catalyst. “This formalizes the relationship and brings his extensive experience to the firm on an everyday basis.”
Creative duties at the 20-person shop were previously led by a small group of senior creative directors.
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