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For some people, mowing the lawn is a chore. For others, it’s an adventure. To these wayward souls, John Deere dedicates a catalog of lawn-tractor accessories.
Lead Deere agency Foote, Cone & Belding, Chicago, was handed the task of moving products that were gathering dust in warehouses, items that might not meet everyone’s definition of necessary. Stuff like green and yellow touch-up sticks or chrome hubcabs for the mower’s wheels.
Taking a cue from fantasy-inducing clothing catalogs, FCB’s creative team churned out copy that makes the products seem downright glorious.
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