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It doesn’t have quite the same cachet in some circles as a Clio or Lion, but an Effie is the cat’s meow to many.
Sponsored by the New York American Marketing Association, the Effie Awards measure the overall effectiveness of advertising. This year’s winners included Mintz & Hoke in Avon, Conn., for The YoFarm Co. and Arnold Communications in Boston for Volkswagen of America.
A TV campaign for YoFarm’s YoCrunch yogurt beat out work from Young & Rubicam for Jell-O and a Pepperidge Farm effort from Saatchi & Saatchi.
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