Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Caswell-Massey, a maker of skin-care products since 1752, this fall will launch a marketing effort touting new spa products and existing favorites.
The campaign, handled by Hillman & Partners in New York, will be anchored by print in 12 markets where the company operates retail stores, outdoor ads in New York and possibly radio. Mall ads, Internet and direct mail also support.
“The brand had been through a series of owners over a period of time and had gone adrift,” said Patrick Hillman, principal and creative director at H&P.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in