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ATLANTA Miami-based Hispanic marketing shop Viva Partnership has opened a promotions unit in Dallas headed by former PanaVista managing director Paul Castillo, the agency said.
The office, called Viva Promotions, will serve all of the independent shop’s clients, which include Verizon Wireless, Uniroyal, BJ’s Wholesale Club and GMAC Mortgage, in addition to adding new accounts.
Castillo, who specialized in food, beverage and grocery accounts at Irving, Texas-based promotions shop PanaVista, will head the new suburban Dallas agency as executive vice president, a Viva spokeswoman said.
Castillo
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