Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lieber, Levett, Koenig, Farese, Babcock, the fast-growing integrated communications agency, has picked up Casio’s estimated $8-10 million advertising account without a review.
The New York shop won the business from advertising consultancy Fresh Carats, also in New York. That shop won Casio’s ad account after a review in April.
Reasons for the change are unclear, but sources said Fresh Carats was viewed as a “transitional” shop hired to give Casio a new ad direction.
LLKFB, which had participated in the spring review, will handle television, print and in-store advertising, as well as direct marketing and media planning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in