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Supreme Court Ruling Frees CL to Show Gamblers in Action
CHICAGO–Carmichael Lynch goes inside the casino for the first time in a national branding campaign for Harrah’s Entertainment.
TV spots breaking Feb. 23 in select markets take advantage of a recent U.S. Supreme Court ruling that allows casino ads to show people gambling, said Gina Signorella, an account director at the Minneapolis agency.
Previous advertising for the Las Vegas company played up the anticipation of heading to the casino, she said.
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