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Biloxi’s Ad Group Tops Bigger Competition
NEW ORLEANS–The Ad Group of Biloxi, Miss., beat out three larger agencies last week to win the $3 million Casino Magic account.
The Ad Group was named agency of record two weeks after making presentations alongside incumbent Zimmerman Laurent & Richardson of Des Moines, Iowa; Godwin Group of Jackson, Miss.; and Lewis Communications of Mobile, Ala.
“The Ad Group was selected because they are a small, local shop, and we felt they would give us good service because we will be their largest and most important account,” said Linn Lofton, public relations manager of Casino Magic in Biloxi.
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