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Cashman & Katz Integrated Communications has launched a multimedia push for Market New Haven, an organization dedicated to promoting the city’s downtown district.
The campaign introduces the tagline, “New Haven: C’mon, live a little!” and seeks to convince consumers to sample what the mid-sized Connecticut city has to offer.
The effort employs broadcast and print components and is intended to position New Haven as a “happening” city. A quartet of 15-second TV spots showcase Chapel Street boutiques and restaurants as well as entertainment venues and local nightlife.
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