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Terra, the makers of high-end, multicolored veggie chips, is crunching out its first consumer ad campaign.
The work, by Lotas Minard Patton McIver in New York, evokes an upscale soirƒe. A drawing shows a dressed-up couple kissing, each with a Terra chips bag behind the other’s back. Copy reads, “Mark your Terra-tory.” The tagline: “Must get hands on Terra.”
The ad is slated to break in November issues of Martha Stewart Living, Cooking Light and Natural Health, and will run through the end of the year.
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