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CHICAGO Cash Plus Media Services, a unit of Interpublic Group agency Campbell Mithun, is changing its name to Compass Point Media to reflect how it has expanded beyond its local media buying roots, according to the shop.
“As our clients and client list have grown, we have grown with them and we now work in all media nationally and locally to help clients succeed through marketing communications,” said Dick Hurrelbrink, CEO of the unit. “The change reflects our growth and commitment to all types of media work.”
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