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Every social set has its pecking order. Among club-going music fans, your status partly depends on whether you can reminisce about having seen now-famous bands when they were nobodies. (A note from the agency tells us Casbah is “where Blink 182 and the Smashing Pumpkins played before corporate America knew who they were.”) This ad deftly plays to the time-warped sensibility in which you look forward to looking back on the night you saw the then-obscure So-and-Sos.
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